Western Energy Services - Rebranding

Western Energy Services Corp. is a publicly traded oilfield services company with numerous strategically placed operating locations throughout Alberta, Texas and Arkansas.

Objective:
With a corporate identity re-brand recently taken place, Western has a task at hand of re-branding working equipment.  Western has nearly 100 pieces of equipment, including trucks, tractor trucks, trailers, bulk tanks and more, that requires re-branding.  Their objective is to re-brand everything with a goal of consistency.

Solution:
Understanding the importance of working equipment, Signetix realizes to catch a piece of equipment for re-branding could sometimes result in burning the ‘midnight oil’.  Signetix established that being available to do the work on an on-call basis for this re-branding project was top priority.  But before any of the work could be performed, Signetix needed to develop a brand placement protocol to ensure consistency.  The placement protocol was implemented so that brand placement was consistent throughout the entire Western fleet regardless of different vehicle makes or equipment size.

Results:
Whether you are looking at a tractor truck unit in Alberta or down in Texas, the size of the branding, color and placement are identical amongst the two trucks.  If these two trucks met halfway for a job you can be sure they will be showing up looking uniform and professional.